After all, a basic, no-frills listing is unlikely to attract many customers.
Setting up your Yelp page takes minimal effort, but it’s just the beginning of the process if you truly want to take advantage of your listing. Then you’ll receive a code either by email or phone to verify your identity. You’ll then be taken to an account creation page where you can enter your business details. If it doesn’t, click “Add to Yelp for free” to begin registering. If it does, follow the on-screen prompts to claim it. Yelp will search its database to see if it already has a listing. To claim your business name, go to the Yelp claim page and enter your company’s name. “If your business is already listed, Yelp allows business owners to claim or ‘unlock’ their business page,” Sanchirico said.
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Yelp also prompts you to find your business at the beginning of the registration process. She suggests doing a search to see if a listing for your business has already been created, perhaps by a customer. “Chances are, if you haven’t already created a Yelp listing for your company, someone else has,” said Rochelle Sanchirico, global director of SMB marketing at Spotify. We recommend following these four steps to utilize Yelp for your company’s growth. Yelp can be a great resource for small businesses, but you have to be proactive to get the most out of it. How can I use Yelp for my small business? Yelp is a popular website, generating more traffic than and, so it’s a great way to attract potential customers and convert them into buyers. Yelp does not verify user reviews however, it uses a sophisticated algorithm to detect fake or malicious postings. Users can rate local businesses and leave comments on their performance.
The website features listings for millions of companies and targets customers in a specific region. Yelp is a crowd-sourced review site that launched in 2004, and is accessible online and via its app. That’s why it’s extremely important to take advantage of top review sites like Yelp to successfully market your business locally. Nearly 4 in 5 Americans regularly read reviews of local businesses before visiting or making a purchase and, according to BrightLocal, an even higher proportion of consumers are likely to use companies that respond to their online reviews.
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